Following the launch of the bank’s new segmentation into private banking, they welcome is first opening of its new wealth management centre at the ground floor. Upon it being street-level facing into its own eponymous tower at Everbright Centre, the space poses an untapped opportunity to build brand awareness and capture mindshare from competitors. This is a ground-breaking step for the bank to exhibit its image in such a prominent landscape, an idea to capsulate a marketplace for its financial services (光大超市概念). A purposeful concept is to promote the group having other business such as securities, investment, cross-border banking etc.

The double-story height premise occupies 8,000 sqft. and has an internal staircase connecting to the mezzanine above. Its landmark location sits on Gloucester Road and the large shopfront can be seen from various vantage points. The facade design houses a back-lit, enlarged logo mural that spans the two-storey glass front. In both daylight and evening, the space is highly visible across the busy traffic on the main road, but also to the foot traffic from the connecting bridge to the Immigration Towers.