Bank of China | A New Retail Banking Concept
Reinvigorating A Brand Through Architectural Design
Bank of China | A New Retail Banking Concept
Reinvigorating A Brand Through Architectural Design
Bank of China HK came to One Space for a fresh take on their soon-to-be-launched concept branch. The challenge was to invigorate the design without compromising the brand DNA. The end-result was a refreshed brand identity, and a more open and accessible customer service model.
This prototype branch includes three floors of banking and a major façade re-design. Our 3-dimensional facade concept, inspired by bamboo in Chinese art, delivers a modern reinterpretation of BOC’s trusted China and Hong Kong heritage. The street-facing entrance hall accommodates events, alongside 24-hour banking. A sculptural staircase links the street level entrance hall to the banking floors above. Front-line staff are positioned in a more cordial relationship to customers, whilst in the Wealth Management Centre, we created a platform that engages Relationship Managers and clients in a more relaxed setting.
![Bank of China Radio City Branch designed by One Space](https://one-space.com/wp-content/uploads/2019/10/009_Onespace_BoC_RC_self-service-kiosk-1-1024x683.jpg)
![](https://one-space.com/wp-content/uploads/2019/10/010_Onespace_BoC_RC_general-banking-1-1024x683.jpg)
![](https://one-space.com/wp-content/uploads/2019/10/018_Onespace_BoC_HV_interactive-menu-1024x683.jpg)