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Bank of China | A New Retail Banking Concept

Reinvigorating A Brand Through Architectural Design

Sector
Banking, Finance & Insurance
|
Retail
Type
Branded Environments
Location
Hong Kong
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Bank of China | A New Retail Banking Concept

Reinvigorating A Brand Through Architectural Design

Bank of China HK came to One Space for a fresh take on their soon-to-be-launched concept branch. The challenge was to invigorate the design without compromising the brand DNA. The end-result was a refreshed brand identity, and a more open and accessible customer service model.

This prototype branch includes three floors of banking and a major façade re-design. Our 3-dimensional facade concept, inspired by bamboo in Chinese art, delivers a modern reinterpretation of BOC’s trusted China and Hong Kong heritage. The street-facing entrance hall accommodates events, alongside 24-hour banking. A sculptural staircase links the street level entrance hall to the banking floors above. Front-line staff are positioned in a more cordial relationship to customers, whilst in the Wealth Management Centre, we created a platform that engages Relationship Managers and clients in a more relaxed setting.