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Hang Seng Bank | Signature Centre

Signature Banking Suites & Office

行業
銀行、金融與保險
類別
行政人員辦公室
Location
香港
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Hang Seng Bank | Signature Centre

Signature Banking Suites & Office

In 2019-20, Hang Seng Bank engaged One Space to create Concept Designs for every one of the Bank’s retail segmentations – from General Banking through to Private Banking – within their Headquarters Tower in Hong Kong’s Central District. Of these, three segmentations were fully delivered and are now operating, each occupying one entire floor.

Of those, the all-new ‘Signature’ offering carried the most challenging Brief that encompassed a comprehensive brand identity redesign and the creation of an entirely repositioned customer experience, requiring our team to not only design these market-making interiors, but also to create a new brand expression, logo, and marketing collateral.

Throughout, our focus was on creating an aspirational, omni-channel experience that reinforces Hang Seng’s commitment to serving its loyal customer base across its many platforms.

This flagship Signature Centre, now featured widely in advertisements, houses twelve meeting rooms for private consultations, each one well-appointed and assuring full confidentiality and security. A hospitable and spacious lounge, served by a club-style beverage bar, introduces an entirely new service model: Here, Signature customers are served exclusively in shielded kiosks, comfortably furnished to offer privacy and personalised attention.

Our Signature design evokes all of the ‘five senses’ – with meticulous detailing, rich & tactile finishes, bespoke fragrances, curated tastes and contemporary art pieces. If top-tier private wealth management is about exclusive access to luxury and privilege, then this interior environment appeals to those who appreciate fine craftmanship, exquisite materials and aromas, and an immersive sense of softened comfort.