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Interactive Brokers | Hong Kong

Enhancing A Customer-centric Environment

行業
銀行、金融與保險
類別
辦公室
Location
香港
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Interactive Brokers | Hong Kong

Enhancing A Customer-centric Environment

We were presented the opportunity to redevelop the client-facing area at the Interactive Brokers’ expansion office at Two Pacific Place. In our pre-project walkthrough we discovered that the environment did not reflect the design precision of the client’s position as an innovative, trading technology company, and could be greatly improved with some refurbishing.

Minimalist in form and material palette, this subtle and precise design draws the eye through — rather than to — the featured faceted blue coloured glass. The critical branding feature: IB’s “Red Man” logo was superimposed against the backdrop, with the juxtaposition of company letters on the counter to create a concierge-style experience. The meeting facilities were designed to serve the multi-functions of the boardroom, while training and smaller rooms were tailored for customer demonstrations.