Minimalist in form and material palette, this subtle and precise design draws the eye through — rather than to — the featured faceted blue coloured glass. The critical branding feature: IB’s “Red Man” logo was superimposed against the backdrop, with the juxtaposition of company letters on the counter to create a concierge-style experience. The meeting facilities were designed to serve the multi-functions of the boardroom, while training and smaller rooms were tailored for customer demonstrations.