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ICICI Bank
A First in Hong Kong
行業
銀行、金融與保險
類別
行政人員辦公室
|
辦公室
Location
香港
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ICICI Bank
A First in Hong Kong
The client is the largest privately owned retail bank in India, with a presence in Hong Kong since 2005. The brief was to launch ICICI’s first high-street branch in the city, heightening consumer awareness of their brand.
The site was chosen because of its unique positioning one floor above the street, with excellent visibility from one of the most trafficked footbridges in Central District. Full-height windows afforded a special opportunity to showcase ICICI’s financial products, and to allow passersby a glimpse into their debut branch.