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Bank of China | Wealth Management Centre

A Standing Presence On Its Own

行业

银行、金融与保险

零售

种类

视听技术

品牌环境

公共空间

Location

香港

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Bank of China | Wealth Management Centre

A Standing Presence On Its Own

As the first street-level Wealth Management Centre launched under our new branch concept programme for Bank of China, One Space envisioned a centre that was hospitable, yet possessed a strong, recognizable presence.

BOCHK; Bank of China; Retail Design; Concept Branch; experience; bank interiors; façade; flagship; technology

The re-branded, self-illuminated street frontage was filled with design and technical innovations, creating an instantly recognisable presence. The interior is modern and uncluttered, complemented by vibrant fabrics and finishes. White polished floors and eco-friendly LED lighting help reduce the carbon footprint. Throughout the branch, the BOC corporate colours are enlivened with aqua blue, a significant visual identity enhancement.

Re-conceptualised Customer Engagement Rooms bring together Relationship Managers and their customers in a relaxed setting to encourage open dialogue and foster trust. The rooms’ lighting is indirect, softened and more intimate than normally found in banks.

The Cash Counters design encourages a more cordial relationship with customers, facilitating appropriate eye contact and enhanced security. The 24-Hour Banking Centre is co-joined during branch operating hours, but can be accessed independently after hours.

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