Working with Hang Seng Bank, we launched its first “Go Digital!” ABC centre, a revamp to one of many MTR ‘family’ of touchpoints. Our design idea is to create recognisable, highly-visible, brand-reinforcing, digital-future-look with a kit-of-parts approach. The predominant colours are simple and bold – Hang Seng primary green & luminous white. Digital displays are treated as device to ‘attract and attach’ customers amongst the busy visual cluster of the MTR concourse.