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Chayora Data Centre

A White Label Design for Global Marketing

Sector
Corporate
Type
Audiovisual & Technology
|
Branded Environments
|
Public Spaces
Location
China
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Chayora Data Centre

A White Label Design for Global Marketing

Tianjin is a 2nd tier city southeast of Beijing, enjoying government support towards creating a world class access hub into global internet systems.

Our client, Chayora, obtained permission to construct a fully-infrastructured, multi-phased, 2.3 million GFA campus of six separate data centres, with the aim of attracting multinational blue-chip tenants. Strategic resilience provides for international-standard reliability and disaster recovery capability. Each building features diverse fibre routes and 12-30MW power.

The 145,000 SF Phase 1 data centre comprises a 3-storey structure housing up to 1,000 racks. With construction already well underway, Scott Brownrigg and One Space Ltd were appointed as architectural & interior design consultants, to make strategic interventions to the facades, arrival/security buildings and interior spaces, with the goal of creating a highly marketable, on-brand asset that reflects the state-of-the-art market positioning of this pioneering facility.

The customer journey – from arrival to data halls – was considered comprehensively, carefully orchestrating access through each level of security controls as part of that experience. Importantly, since the facility would need ultimately to be branded to the tenant’s identity, the interior spaces communicate a secured, state-of-the-art, technology-intensive and reliable host whose ‘brand’ would sit behind, rather than in front of, the tenant’s.