For Bank of China HK, One Space developed not only a refreshed brand identity, but also re-engineered a wholly new customer service model that brings together staff and customers in a more open, friendly and accessible manner.
This prototype branch includes three floors of banking and a major façade re-design, heralding a step-change in visibility, streetscape impact and brand recognition.
Our 3-dimensional facade concept was inspired by the enduring symbolism of bamboo in ancient and modern Chinese arts and literature, delivering a modern reinterpretation of BOC’s trusted China and Hong Kong heritage.
The street-facing entrance hall can accommodate exhibitions, financial planning seminars or community events, alongside 24-hour banking. A dramatic, sculptural staircase links the street level entrance hall to the banking floors above. Front-line staff are positioned in a more cordial relationship to customers, whilst in the Wealth Management Centre, we created a new customer service platform that engages Relationship Managers and their clients in a more relaxed, informal setting.